Giant Bicycles started in 1972 with one goal: Create a better cycling experience for people around the world.
The founders of Giant were craftsmen and engineers. They understood their strengths. So to make cycling more enjoyable and accessible to people around the world, they did what they knew best. They set out to improve the cycling experience by following three guiding principles: craftsmanship, innovation and inspiration.
It began with lightweight aluminium frames. Giant’s ability to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminum and composite engineering. Giant Bicycles introduced the first affordable carbon fibre bike, the Cadex 980 C, and transformed high-performance road bikes with our Total Compact Road design. In mountain biking, Giant’s Maestro Suspension established a new level of performance for off-road riding and racing.
Over the last four decades, Giant bicycles has grown well beyond its manufacturing roots to become the world’s leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive.
Giant bicycles win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. Giant support that choice and think it makes the world a better place.
Giant Bicycles Timeline:
The Giant Manufacturing Company is founded by King Liu (above right, with Giant CEO Tony Lo) in Taiwan. Led by King's manufacturing expertise, the company starts producing bicycles for some of the world's top cycling brands.
The Giant brand is born. Giant-branded bikes hit the market, first in Taiwan followed by Europe, North America and other nations.
Giant introduces its first carbon-fiber bicycle. The Cadex 980 C, constructed with carbon-fiber frame tubing and aluminum lugs, is regarded as the world's first affordable carbon-fiber road bike for the masses.
Giant sponsors its first World Cup mountain bike team, which features legendary American racer John Tomac and Norwegian cross-country star Rune Hoydahl.
The world's first Compact Road frame is introduced and ridden by the ONCE ProTour team. With a dramatically sloping toptube and a compact rear triangle, the new design increases rigidity, improves handling and reduces weight. ONCE rider Joseba Beloki will ride the Giant TCR (Total Compact Road) to two Tour de France podiums.
Giant introduces Maestro Suspension Technology. This innovative off-road design features four pivot points to neutralize pedaling and braking forces and allow suspension to remain fully active in all types of terrain.
King Liu leads a 15-day cycling tour of Taiwan to share Giant's message about the healthy, environmentally friendly virtues of the new cycling lifestyle. King will continue this mission in 2009 with a 1,668-kilometer ride from Beijing to Shanghai, and in 2010 with the five-day "Green World on Wheels" tour of the Netherlands.
Giant partners with the Rabobank ProTour team. Rabobank rider Denis Menchov wins the Giro d'Italia on the Giant TCR Advanced SL.
Giant wins a Eurobike Award for the fourth consecutive year. CityStorm (2007), CitySpeed (2008), Accend (2009), and MIO and Twist Esprit (2010) are all recognized by the International Forum Design group for their innovative designs.
Liv/giant, a new cycling brand dedicated solely to female riders, is established with new bikes, gear and stores worldwide.
Four decades after it was established as a manufacturing business, Giant continues its mission to inspire passion for cycling by creating the most innovative, highest quality bikes and gear.
Giant becomes the first major manufacturer to introduce a full line up of off-road bikes with innovative 27.5 wheel technology.